About Piko
Who's behind this ‘Piko thing’, anyway?
Good question. Short answer: two parents who got fed up, a small team who cares as much as we do, and a lot of hours spent actually watching kids' YouTube so you don't have to.
Our neurospicy family
(If only real photos went this smoothly)We made this because we needed it
We're a mum and dad of two boys, four and six. Our eldest has ASD. Like most parents, we reached for YouTube because it was easy, then watched what it did with that trust: frantic pacing, algorithmic rabbit holes, and the same "next video" battle, every single afternoon.
We didn't set out to build a company. We built the thing we wished existed: a library where every video is individually checked, matched to how our kids were doing that day, not just their age. The bits that help a child wind down or come back from a wobble came from years of trial and error in our own front room, learning what genuinely helps (and what really, really doesn't).
We're still not a big company. Just parents who got fed up and made something better. From our sofa to yours.
What we believe
We're not anti-screen. We're anti-zombie.Telly isn't the enemy. The zombie trance is: the autoplay loop that keeps going long after the fun stopped, and the meltdown when it finally switches off. Piko is built to end well, not just start well.
Every video earns its placeNot the algorithm's guess. Every video goes through 40+ checks before it goes anywhere near your child: pacing, volume spikes, scary bits, ads in disguise, and how it leaves a kid feeling. Nothing is published without a final pass, and 1 in 14 makes it in.
Regulation first, entertainment alwaysMost UK schools already teach the Zones of Regulation. Our version: how a video is paced changes how a child feels afterwards, wound up or wound down. We think that matters as much as what it's actually about.
UK through and throughBritish-built, for British families. British English, no US content with a UK price tag, and £1 of every subscription straight to your child's school PTA. No forms, no fuss.
How Piko works
Every video starts life on YouTube. Before it goes anywhere near Piko, it goes through 40+ checks: safety, pacing, age-fit, and whether it's actually good, not just harmless. The review desk gives everything a final pass, and nearly right isn't in: 1 in 14 makes it. Here's exactly how the scoring works →.
The result lives in the library: 4,000+ videos that passed the checks, sorted by age, mood and moment, free to browse right now. No account needed.
The people bit
Piko is us, the mum-and-dad co-founders above, plus a small handful of people who care just as much. One of them, Jess, trained in early years education (EYFS), keeps everything we say about child development honest and writes the cheat codes. No wellness-speak, no invented science.
We're small on purpose (big enough to check every video properly, small enough that nobody's optimising your child's attention for ad revenue).
The honest bit
The UK is banning under-16s from social media, YouTube included, and the rules are still being written in Westminster. We're not launching an app into that uncertainty. So for now, the library's live and free, no charge, no account needed. The app itself (Piko Weather, Reset Moments, the lot) is built and ready to go the moment the rules settle, at £3.99/month, with £1 still going to your child's school.
Decode your kid
Read the cheat codes